Paddi Pages E-Zine - Issue #4
Paddi's 7 Key Business Frustrations
Last issue I suggested you think about your list of business frustrations.
I am sure you have some problems which, if you fixed them, would make your workplace far more enjoyable.
As a result of juggling problems in his business, Paddi reached a crisis point where he plunged into insanity for a couple of weeks.
Here is a summary of his biggest frustrations at the time...
------------ Dr Paddi Lund's 7 Key Business Frustrations ------------
#1 HAPPINESS: The business wasn't working! He had a depressing work life, and the money didn’t compensate for the pain!
#2 PEOPLE: His relationship with his staff was pretty poor - infighting, bickering and feuding were eroding productivity.
#3 CREDIBILITY: Customers lack of faith in his professional expertise inhibited their buying decisions.
#4 SELLING: Paddi hated 'selling' his work, and his sales process was often long and difficult, suffocating his cashflow.
#5 SERVICE: Customer service levels were not good and that reflected in customer loyalty.
#6 MONEY: The more Paddi had to 'sell' patients into the work, the more they seemed to find reasons not to pay the bill! Paddi's accounts receivable was out of control and the stress was keeping him awake at night.
#7 ADVERTISING: Conventional advertising and signage were large investments for unpredictable returns.
So how did your list of frustrations compare with Paddi's? Feedback over the years suggests these same problems crop up in many businesses and industries. Take heart that if you do share in these concerns, there is a light at the end of the tunnel.
Paddi did find solutions and his creativity in problem solving will astound you. He crafted simple, effective and predictable (as well as easily replicable!) business systems that have transformed all of his previous frustrations into pleasurable and enjoyable aspects of his business.
Now, in Paddi’s business he:
- Has team members who work happily and put in effort unstintingly,
- Attracts really good customers that love what he does, and are happy to pay the price he asks.
- Enjoys unstressed days that don't send everyone home to their loved ones completely drained of energy.
You’ll find in-depth insights into the systems that Paddi used to turn his business around (and that you can use to help you with your problems) coming up in the next Paddi Pages.
For example, have you ever dreamed of ‘firing’ some of your more painful clients? You know, the ones who complain a lot, waste a lot of time and never seem to be satisfied? Well Paddi did just that, and we’ll discuss how in the next edition.
PLUS, the biggest misconception most people have of what it means to ‘fire’ customers. All that and more coming up, so stay tuned!
P.S. If you want to ‘skip ahead’ and learn the full story of Paddi’s business right now, a really good way to do that is The Complete Paddi Video Story DVD, a recent recording of Paddi in seminar in which he tells his story in detail in his own words. Click through to watch a Video Trailer of the program right now.
NEW RELEASE! Now watch the entire 6hr program live in your office by digital video streaming!
Solutions Press Business Publishing
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